Last Updated: 26 November 2025
KidsJoyToys.com (“Kids Joy Toys”, “we”, “us”, “our”) is committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your data when you visit or make a purchase from KidsJoyToys.com.
KidsJoyToys.com is operated by Flexify Ltd, a company registered in England & Wales (Company No. 16871618), with registered office at 82A James Carter Rd, Mildenhall, Bury Saint Edmunds, IP28 7DE, United Kingdom. Flexify Ltd is registered with the ICO under number XXXXXXXX.
By using our Website, you agree to the practices described in this policy.
1. Information We Collect
We may collect the following categories of personal information:
A. Personal & Contact Information
- Name
- Email address
- Phone number
- Billing address
- Shipping address
B. Order & Transaction Information
- Products purchased
- Payment details (processed securely by third-party payment processors)
- Order history
(Note: We do not store full payment card details.)
C. Account Information
If you create an account:
- Username
- Password
- Saved addresses
- Preferences
D. Technical & Browsing Data
Collected automatically through cookies and analytics:
- IP address
- Device details
- Browser type
- Pages viewed
- Time spent on the site
- Referring URLs
E. Marketing & Communication Preferences
- Email and SMS subscription status
- Customer service contact history
2. How We Use Your Information
We use personal information for the following purposes:
✔ To process and fulfil your orders
- Payment verification
- Shipping & delivery
- Order confirmations and updates
✔ To provide customer support
- Responding to inquiries
- Resolving delivery or product issues
✔ To send marketing communications (when permitted)
- Promotions, newsletters, offers
- You may opt out at any time
✔ To improve our website
- Analytics
- Performance monitoring
- Personalised recommendations
✔ To ensure safety, security, and fraud prevention
- Monitoring suspicious activity
- Protecting customer accounts
✔ To comply with legal obligations
- Tax and accounting records
- Consumer rights requests
3. Legal Basis for Processing (UK GDPR Requirement)
We process your personal data under the following lawful bases:
- Contract – to fulfil your order
- Legitimate Interests – website improvement, fraud prevention, customer service
- Consent – email/SMS marketing, cookies (where required)
- Legal Obligation – complying with tax, accounting, and consumer laws
4. How We Share Your Information
We do not sell your personal information.
We may share limited data with:
✔ Service Providers
- Shopify (e-commerce hosting)
- Payment processors (PayPal, Stripe, Shop Pay, etc.)
- Shipping and fulfilment partners (including overseas warehouses)
- Email & SMS providers
- Analytics and marketing platforms
These partners only receive the information necessary to provide their service.
✔ Legal Compliance
We may disclose information where required by:
- Law enforcement
- Court orders
- Government authorities
✔ Business Transfers
In the event of a merger, sale, or acquisition, customer data may be transferred to the new entity.
5. International Data Transfers
As part of operating a global online store, your information may be transferred to:
- The United States
- The European Union
- Countries where our suppliers or service providers operate (e.g., China for dropshipping)
Transfers are protected by:
- Standard Contractual Clauses (SCCs)
- UK GDPR-compliant safeguards
- Secure encrypted transmissions
6. Cookies & Tracking Technologies
KidsJoyToys.com uses cookies and similar technologies to:
- Enhance website functionality
- Remember preferences
- Track performance
- Provide personalised content & advertising
You can manage cookie preferences through your browser or via our Cookie Policy.
7. Your Data Protection Rights (UK GDPR)
You have the right to:
✔ Access your personal data
✔ Request correction of inaccurate data
✔ Request deletion (“Right to Be Forgotten”)
✔ Request restriction of processing
✔ Object to processing (including marketing)
✔ Request data portability
✔ Withdraw consent at any time
✔ Lodge a complaint with the ICO (UK regulator)
To exercise your rights, contact us at:
📧 support@kidsjoytoys.com
We will respond within 30 days as required by UK GDPR.
8. Data Security
We use industry-standard measures to protect your data, including:
- Secure SSL encryption
- Limited employee access
- Encrypted payment processing
- Firewall and malware protection
While no system is 100% secure, we take every reasonable step to safeguard your information.
9. Children’s Privacy
KidsJoyToys.com is intended for adults purchasing toys for children.
We do not knowingly collect personal information from children under 13 years old.
If we learn that such data has been collected, it will be deleted immediately.
10. Data Retention
We retain personal data only for as long as necessary to:
- Provide services
- Fulfil orders
- Comply with legal obligations (e.g., tax laws)
Retention periods vary by data category.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Changes will be posted on this page with a revised “Last Updated” date.
Continued use of the Website after changes indicates acceptance of the updated Policy.
12. Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us:
📧 Email: support@kidsjoytoys.com